Time Warner Cable. The name doesn't occupy a very good place in popular culture. But our clients knew that their negative image came almost solely from bad customer service. They actually had a lot of new technology being launched, and the reality was that most customers enjoyed their service.
Our campaign focused on stepping aside and letting audiences realize what the different product features available to them could do to improve their viewing experience. And it gave my partner (the amazing Stephen Lundberg) and I the chance to work with some of our favorite actors and entertainers.