http://www.robertobaibich.com ROBERTO BAIBICH Wed, 23 Mar 2011 21:10:08 +0000 http://www.robertobaibich.com en http://robertobaibich.com/Reitmans http://robertobaibich.com/following/robertobaibich.com/Reitmans Wed, 23 Mar 2011 21:10:08 +0000 ROBERTO BAIBICH 901475 Reitmans is a store that sell affordable fashion for working-class women (think administrators, librarians, soccer moms and school teachers) across Canada. They’re followers, not leaders. They see haute couture as something completely detached from reality. We played with that vision by putting haute couture in very mundane situations with a pair of 'fashion experts' analyzing the action. The "Designed for Real Life" characters were an integral force in the campaign, involved in every angle from fashion tips in stores, to a section on Reitmans.com that helped shoppers put outfits together. <img src="http://payload.cargocollective.com/1/2/73939/901475/reitmans-site_810.jpg" width="810" height="524" width_o="810" height_o="524" src_o="http://payload.cargocollective.com/1/2/73939/901475/reitmans-site_o.jpg" data-mid="5911660" border="0" align="left"/> http://robertobaibich.com/Volkswagen-TDI http://robertobaibich.com/following/robertobaibich.com/Volkswagen-TDI Tue, 04 Jan 2011 19:24:42 +0000 ROBERTO BAIBICH 901472 This campaign had a unique and daunting task: to usher in Volkswagen's new line of diesel motors to the US in a time when the majority of Americans had negative, preconceived notions about diesels. VW had finally engineered eco-friendly, green diesels before any other car company in its category. So, we decided to take all those preconceptions and tackle every diesel myth head on. <img src="http://payload.cargocollective.com/1/2/73939/901472/tdi-site_810.jpg" width="810" height="524" width_o="810" height_o="524" src_o="http://payload.cargocollective.com/1/2/73939/901472/tdi-site_o.jpg" data-mid="5907175" border="0" align="left"/> http://robertobaibich.com/BK-99ers http://robertobaibich.com/following/robertobaibich.com/BK-99ers Tue, 04 Jan 2011 19:24:37 +0000 ROBERTO BAIBICH 901471 Saying that a promotion seems "to good to be true" is nothing new in the advertising world. So, we decided to turn that old adage on its head in order to show just how unreal it was that Burger King could sell its real burgers for just 99¢. Revisiting the famous Grimm Brothers' fairy tales put a modern twist on the classic tales in this light-hearted TV campaign. http://robertobaibich.com/Plan-B http://robertobaibich.com/following/robertobaibich.com/Plan-B Tue, 04 Jan 2011 17:36:12 +0000 ROBERTO BAIBICH 901470 Targeting young, sexually active women who don’t like being told what to do with their bodies, PlanB sought to be the morning after-pill most requested in pharmacies. Instead of doing an educational campaign like most, we decided to build a platform that allowed these independent women to learn for themselves. The 'Share Your Oops' campaign spoke frankly to women on their level, and sparked new dialogue via user-generated communities in OOH, events, online, and mobile. All user-generated content was driven to the microsite for further involvement. <img src="http://payload.cargocollective.com/1/2/73939/901470/planb1_810.png" width="810" height="538" width_o="810" height_o="538" src_o="http://payload.cargocollective.com/1/2/73939/901470/planb1_o.png" data-mid="5907783" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/73939/901470/planb2_810.png" width="810" height="538" width_o="810" height_o="538" src_o="http://payload.cargocollective.com/1/2/73939/901470/planb2_o.png" data-mid="5907816" border="0" align="left"/> http://robertobaibich.com/Panasonic http://robertobaibich.com/following/robertobaibich.com/Panasonic Tue, 04 Jan 2011 15:56:15 +0000 ROBERTO BAIBICH 901599 To sell the Panasonic G50 — an entry phone for a mass target of 14-24 year-olds with few features — we touted its best feature, being the smallest cell phone in the world. By celebrating small as the new big; the campaign revived the small pop-culture icons this target grew up with. <img src="http://payload.cargocollective.com/1/2/73939/901599/1_810.jpg" width="810" height="521" width_o="810" height_o="521" src_o="http://payload.cargocollective.com/1/2/73939/901599/1_o.jpg" data-mid="5381642" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/73939/901599/2_810.jpg" width="810" height="521" width_o="810" height_o="521" src_o="http://payload.cargocollective.com/1/2/73939/901599/2_o.jpg" data-mid="5381643" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/73939/901599/3_810.jpg" width="810" height="521" width_o="810" height_o="521" src_o="http://payload.cargocollective.com/1/2/73939/901599/3_o.jpg" data-mid="5381644" border="0" align="left"/> http://robertobaibich.com/Black-BK http://robertobaibich.com/following/robertobaibich.com/Black-BK Tue, 04 Jan 2011 15:50:16 +0000 ROBERTO BAIBICH 901603 While other fast-food chains in Europe were investing more and more on the restaurant experience instead of the quality of the food itself, Burger King wanted to show that their main focus was still all about the food. In order to prove that BK still delivered the best tasting burger out there, we turned off everything that wasn't important – starting with the lights – and transformed a Berlin Burger King into a place where all people could focus on was the burgers themselves. This food experiment spawned a TV and outdoor campaign that utilized footage from the experiment to carry home one message: Taste is King. <img src="http://payload.cargocollective.com/1/2/73939/901603/blackbk-site_810.jpg" width="810" height="524" width_o="810" height_o="524" src_o="http://payload.cargocollective.com/1/2/73939/901603/blackbk-site_o.jpg" data-mid="5908319" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/73939/901603/Burger_King_Hamburg_1_810.jpg" width="810" height="540" width_o="810" height_o="540" src_o="http://payload.cargocollective.com/1/2/73939/901603/Burger_King_Hamburg_1_o.jpg" data-mid="5889016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/73939/901603/Burger_King_Hamburg_2_810_810.jpg" width="810" height="541" width_o="810" height_o="541" src_o="http://payload.cargocollective.com/1/2/73939/901603/Burger_King_Hamburg_2_810_o.jpg" data-mid="5907267" border="0" align="left"/> http://robertobaibich.com/Globalstar http://robertobaibich.com/following/robertobaibich.com/Globalstar Mon, 03 Jan 2011 19:21:53 +0000 ROBERTO BAIBICH 898748 Globalstar was a new satellite phone offered to urban businesspeople who often found themselves in remote rural areas without cell phone coverage. The Globalstar campaign positioned the satellite phone as the cell phone that boldly goes where no cell phone has gone before. <img src="http://payload.cargocollective.com/1/2/73939/898748/1_810.jpg" width="810" height="540" width_o="810" height_o="540" src_o="http://payload.cargocollective.com/1/2/73939/898748/1_o.jpg" data-mid="4320632" border="0" align="left"/>"You can now call the end of the world from the middle of nowhere." <img src="http://payload.cargocollective.com/1/2/73939/898748/3_810.jpg" width="810" height="540" width_o="810" height_o="540" src_o="http://payload.cargocollective.com/1/2/73939/898748/3_o.jpg" data-mid="4320639" border="0" align="left"/>"We extended our coverage area to earth's entire surface, including the 3/4 of water." <img src="http://payload.cargocollective.com/1/2/73939/898748/2_810.jpg" width="810" height="540" width_o="810" height_o="540" src_o="http://payload.cargocollective.com/1/2/73939/898748/2_o.jpg" data-mid="4320637" border="0" align="left"/>"Outside our network's reach is a place that has just been erased from the face of the earth." http://robertobaibich.com/Reversa http://robertobaibich.com/following/robertobaibich.com/Reversa Mon, 03 Jan 2011 19:21:50 +0000 ROBERTO BAIBICH 898536 The anti-aging category is crowded and scientific. TV, billboards, and celebrity endorsement are the norm. Middle-aged women are sexy and want to keep looking young. To get them to try reversa, we seeded a controversial brand and media strategy that hailed these women as the new sugar daddies, inviting controversy in conservative mediums. The campaign was very successful with the target and advertising juries alike, bringing home two Gold Lions at Cannes amongst other merit awards. <img src="http://payload.cargocollective.com/1/2/73939/898536/reversa-site_810.jpg" width="810" height="524" width_o="810" height_o="524" src_o="http://payload.cargocollective.com/1/2/73939/898536/reversa-site_o.jpg" data-mid="5908004" border="0" align="left"/>