Globalstar was a new satellite phone offered to urban businesspeople who often found themselves in remote rural areas without cell phone coverage. The Globalstar campaign positioned the satellite phone as the cell phone that boldly goes where no cell phone has gone before.

"You can now call the end of the world from the middle of nowhere."


"We extended our coverage area to earth's entire surface, including the 3/4 of water."


"Outside our network's reach is a place that has just been erased from the face of the earth."